Long before I became a client I had been an avid reader of your column in "The Scotsman". Little did I think then that I would later be the beneficiary of your financial, literary bent. I have enjoyed, do enjoy, and hope to further enjoy your monthly newsletters. It's not just the enjoyment, it's the display of acumen together with your occasional sprinkling of a small pinch of salt on the pronouncements of financial "experts". I have to say that I re-read your articles for several reasons, 1) to appreciate the financial sense, 2) to enjoy the prose, 3) to remind myself that I made the right decision in asking your firm to handle my modest investment.
Mr I King, Edinburgh
I find Alan Steel Asset Management really helpful when it comes to helping me build wealth for the days when I want to ease up. They talk a language I can easily understand and I trust them.
Stephen Gallacher, Professional Golfer and member of the 2014 European Ryder Cup team
I am regularly asked what the secret to success is. Well in my own world it’s having teammates with ability and intelligence, but more importantly those who can be trusted in times of crisis and who stick together. And that’s what you want too from your financial advisers. This is what I have at Alan Steel Asset Management. I am surrounded by trusted teammates and a leader with vision and pride in his job. Now because of my connection with them over the last 20 years I make decisions I want to make, rather than have to make.
Gordon Strachan, Football Manager
As an investor in high-growth companies, I place great emphasis on the professionalism, trustworthiness and integrity of the people we are backing. I have adopted the same approach when it comes to seeking investment advice. Alan Steel Asset Management have advised me and my firm on our own pensions and investments for the last two decades. They have delivered consistently and have always provided us with an exceptional quality of service.
Calum Paterson, Managing Partner, Scottish Equity Partners
The epitome of the trusted adviser... at all times trustworthy, reliable, objective, passionate, and professional.
Gordon Neilly, London
We were fortunate in the early 1980s to be introduced to Alan and his team. When you consider the scams and conmen out there we have been grateful for their sound counsel and advice that’s given us a safe and prosperous retirement. We do not hesitate to recommend them to friends and family.
Mr and Mrs DL, Midlothian
I first came across Alan’s financial guidance over 20 years ago when working alongside the Personal Finance desk on The Sunday Telegraph. He was a regular “first stop” for advice and guidance. Since returning to Scotland 15 years ago I have come to value greatly his market and investment commentary. He and his specialists have given invaluable help to a series of Personal Finance Editors. This was never more needed than at those periods when the market looked at its most unappealing... late 2001 and again in 2009. On those occasions ASAM brought a wealth of evidence to remind us that investment is a cycle... and that cycles turn. Those who followed their advice at those critical periods back then would have done exceptionally well. That alone puts them among the top Independent Financial Advisers in the UK.
Bill Jamieson, Freelance Journalist, Former Executive Editor, Scotsman
We were introduced to Alan way back in 1975 when Margaret and I had our own business. Over the years he and his team helped us set personal goals, save taxes, and maximise our Investment/Pension returns. We enjoy as a result a very tax efficient and excellent standard of living despite the fact we’ve been retired for some 20 years. We constantly recommend ASAM to our friends and family because we wish them to enjoy the same courtesy, integrity and high professional service they consistently provide. It comes as no surprise to us that they regularly achieve national investment awards.
Jim and Margaret Campbell, Edinburgh
As clients for some 30 years now we have found Alan Steel and his team to be totally dependable.
Mr and Mrs B Fife
Twenty odd years ago, as a retiring senior partner of an Edinburgh Law practice, and having taken full advantage of pension building opportunities since 1957, I wondered what options were open to me. Fortunately I was then introduced to Alan Steel Asset Management. And the skilled advice then and since from Alan and his colleagues have allowed me to live comfortably in retirement. I am most grateful. I mention the word colleagues, for although the company bears Alan’s name as the founder, he has been skilled in recruiting a team of the most professional colleagues. And when you phone the company you don’t get machines. You are not kept waiting. A friendly voice knows who you are and connects you immediately to the appropriate person. This may seem a small point, but it speaks volumes about the professional skills of the whole company, and tells of the attention to detail in the service I have always received. I was indeed fortunate to meet up with ASAM.
Sir Charles Fraser, East Lothian
I’ve been a client of Alan and Steve and the team since 1998 and continually sing their praises. In my opinion they’re Simply The Best.
Andre Sarafilovic, Stephens the Bakers, Fife
Alan Steel and his team, top Independent Financial Advisers, immersed in knowledge.
Jeff Prestridge, Personal Finance Editor, Mail On Sunday
Our family have had Alan and his team as our key financial advisers since 1983, giving advice on Investments, Trusts and Pension planning. They have looked after us through thick and thin. On a personal note, on my husband’s death a couple of years back, he and his team took over a lot of the heart breaking paperwork relating to my husband’s affairs, taking a huge weight off my shoulders. I owe ASAM a huge debt of gratitude. They now handle financial affairs for a third generation of our family and I know they are all in a “Very Safe Pair Of Hands”... there is no doubt that because of ASAM my income has grown considerably and that allows me to lead a very comfortable life.
Mrs I McBeath, Edinburgh
I am most grateful for all the wise counsel you have given to me and my readers over the years. Here’s to the next 40 years!
Ian Cowie, Sunday Times and formerly Family Finance Editor, Daily Telegraph
As a director involved with the international financial services industry for 40 years I became close to many Independent Financial Advisers in the UK and overseas. So I literally was spoiled for choice when it came to appointing my own adviser. But the acid test always comes when you are nearing retirement when the right advice is crucial and potentially life changing. The question then was: who could I trust most to look after me and my family for the rest of our lives? The answer was easy, I chose Alan and his team at ASAM. In my experience over all the years I’ve known the company, and since becoming a client, their reputation for fairness, integrity and knowledge is well earned and, in my experience, puts them head and shoulders above their peers both in the UK and internationally. I honestly can’t recommend them highly enough.
J and K Allison, East Lothian
Being dissatisfied with other IFAs and reading Alan’s articles in the national press persuaded us to invest with the best. Top rankings in IFA of the Year are indicative of financial leader’s opinions of ASAM. Distance is no barrier to sound advice. Since Alan’s elevation to Chairman, Steven Forbes has ably continued with ASAM philosophy Thank you to the whole team for financial security for us and our family.
Dave & Jill Hutchison, Retired Dentists, Lincoln
Thanks to you and your colleagues for your professional help in this last year. Not surprisingly, the transition between full time work and what lies ahead is fraught with uncertainties, not least long term finance and the commitments of a relatively young family. Your matter of fact and professional contribution to making that transition sound are much appreciated. There are few guarantees in life but I know in turning to ASAM I will be guaranteed pragmatism and good support. I hope 2016 is a good year for all of us and please send my regards and thanks to Nicola and Lorraine for their sterling work behind the scenes.
Robin Archibald, Edinburgh
Your service, individually and as a company, is superb and way above anything we receive elsewhere (followed some way behind by John Lewis). Thank you very much both for your advice and the quality of all the correspondence we get, whether it is prefilled forms, progress updates or even the “Informing you” emails.
Mr and Mrs D, Kinross
“It was a stroke of luck for us when (my husband) Murray read the article on ASAM in the Telegraph! I was just thinking - of all the problems in my life (mostly concerning the children!) it’s such a relief that I can rely on you guys totally as far as my finances are concerned! You have always done a fantastic job for me and I know you always will! Thank you all for your hard work.
Thanks for everything you have done for me in the past and I'm confident you will continue to do in the future. At risk of constantly repeating myself, I never stop thanking my lucky stars that I heard of Alan Steel Asset Management - however many years ago it was! - and that you and the girls have been taking care of me ever since.
Mary Cavanagh, Bishops Stortford, Herts